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Search Engine Optimization (SEO) -- Tech Briefing Notes

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Presentation on SEO from Netconcepts.

  • Have a keyword-rich and clear title.
  • h1/h2 tags are ranked higher.
  • Put keyword and words you want to index in the body text. Graphics with text embedded will not be indexed.
  • Include keywords within the page content, but don't overdo it.
  • Get others to link to your website.
  • Use effective keywords with a service like Wordtracker, KeywordDiscovery, or Google's own Keyword Tool.
  • Use Google Trends to identify other keywords and topics you can include in your title and website content.
  • Anchor text is good for accessibility but is not useful for increasing PageRank.
  • Fully index the site - check google "site:" to see what's been indexed.
  • Stay away from using session IDs in the URI.
  • Don't use "&" or "=" in the URI.
  • Use 301 redirects, not 302's.
  • Eliminate extra HTML code.
  • ALT Attributes don't help SEO, unless you're trying to boost ranking in image search.
  • Use, but don't overuse, META tags.
  • Separate long code snippets. For example, put JavaScript code in a separate file and just reference the file in HTML.
  • Use the PageRank Search on SEO Chat