Search Engine Optimization (SEO) -- Tech Briefing Notes

Presentation on SEO from Netconcepts.

• Have a keyword-rich and clear title.
• h1/h2 tags are ranked higher.
• Put keyword and words you want to index in the body text. Graphics with text embedded will not be indexed.
• Include keywords within the page content, but don't overdo it.
• Get others to link to your website.
• Use effective keywords with a service like Wordtracker, KeywordDiscovery, or Google's own Keyword Tool.
• Use Google Trends to identify other keywords and topics you can include in your title and website content.
• Anchor text is good for accessibility but is not useful for increasing PageRank.
• Fully index the site - check google "site:" to see what's been indexed.
• Stay away from using session IDs in the URI.
• Don't use "&" or "=" in the URI.
• Use 301 redirects, not 302's.
• Eliminate extra HTML code.
• ALT Attributes don't help SEO, unless you're trying to boost ranking in image search.
• Use, but don't overuse, META tags.
• Separate long code snippets. For example, put JavaScript code in a separate file and just reference the file in HTML.
• Use the PageRank Search on SEO Chat